Here are some steps to define your target audience for your business:
1.
Identify who they are: Consider who are the people who identify with your brand and what they have in common.
2.
Determine their biggest difficulties, problems, or desires: What is cool, interesting, and good for you might not be the same for your target audience. You need to understand their needs and desires to create content that resonates with them.
3.
Find out where they look for information online: Everyone has a preferred platform for consuming information. You need to know where your target audience is looking for information so that you can reach them effectively.